Itron is among the six founding partners of Urbanova, the newly-named smart city living lab in Spokane, Washington, which announced today the formalization of their collaboration. The group signed a memorandum of understanding to align their efforts around a shared vision and purpose for the project. For more than two years, the partners, including Avista, the City of Spokane, Itron, McKinstry, the University District Development Association and Washington State University (WSU), have been working to create a living laboratory to design cities of the future in the 770-acre University District, adjacent to Spokane’s downtown core.


Urbanova’s goal is to harness data to gain insights, empower people and solve urban challenges in new ways. It will enable healthier citizens, safer neighborhoods, smarter infrastructure, a more sustainable environment and a stronger economy. The collaborative effort is already yielding results with smart city projects, including a smart and connected streetlight pilot, “Shared Energy Economy” model and smart city research grants.

Here’s a closer look at several of our proof points of success to date:

Smart and Connected Streetlight Pilot

The smart and connected streetlight pilot is the first of Urbanova’s smart city projects and central to its participation in Envision America’s yearlong technical support program. The pilot aims to intelligently manage and control streetlights to increase energy efficiency, among other goals. The pilot will also feature a human-scale urban air quality R&D component, measuring the quality of the air at different sensor points throughout the district and assessing its role in a healthy city.

The pilot will play a key role in helping define how to develop and design a living laboratory, from establishing a data governance platform to understanding how to architect a shared platform, while also working through issues, such as who owns the data, who controls it and how it is shared.

Shared Energy Economy Model Pilot

Avista was recently awarded a grant from the Washington Department of Commerce and Governor Jay Inslee’s Clean Energy Fund to demonstrate how a Shared Energy Economy can benefit Washington energy consumers. As part of the grant, Avista will work with several partners to pilot a Shared Energy Economy model in the University District. Avista’s partners in this endeavor include, UniEnergy Technologies, McKinstry, Schweitzer Engineering Laboratories, Pacific Northwest National Laboratories, the U.S. Department of Energy, Washington State University and technology partner Itron.

urbanova_whos-urbanova_712x500The Shared Energy Economy model will allow various energy assets — from solar panels and battery storage to traditional utility assets — to be shared and used for multiple purposes, including system efficiency and grid resiliency. By doing this, Avista and partners will demonstrate how both the consumer and utility can benefit.

Smart City Research Grant

Researchers in the WSU Voiland College of Engineering and Architecture are leading a five-year, $1.5 million initiative to develop a framework to monitor, predict and control energy and air quality in an urban environment and to record resulting health impacts in Spokane’s University District.

Funded by Washington State University (WSU), the multi-disciplinary initiative is part of WSU’s Grand Challenges in smart systems, which aims to harness technology to improve quality of life.  The initiative will link researchers in WSU’s Energy Systems Innovation Center, the Laboratory for Atmospheric Research and the Institute for Sustainable Design with Urbanova and its public and private sector partners. The initiative will help build capacity within WSU to pursue smart city solutions and funding.

In addition, Urbanova partners have applied for several other grants and opportunities to catalyze initial efforts.

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Sharelynn Moore
Vice President, Global Marketing and Public Affairs - Itron
Sharelynn Moore has more than 20 years of experience in the energy and technology sectors. In 2013, she was named vice president of Global Marketing and Public Affairs. In this role, Moore is responsible for all global marketing and public affairs activities for Itron, including development of strategic marketing objectives, oversight of internal and external communications and management of external affairs including community investment and government relations.

Previously, Moore served as vice president of Corporate Communications after holding a variety of product- and marketing-related roles during her more than 12 years at Itron. In previous assignments, Moore focused on the strategy, management and marketing of Itron's Automated Meter Reading (AMR) solutions, network technologies, and enterprise meter data management software.

Prior to joining Itron, Moore held marketing and product management roles at Avista Corporation and Micron. She holds a bachelor's degree in business from the University of Idaho and an MBA with an emphasis in IT from Gonzaga University.