Removing the Guesswork with AMI

For water providers of all shapes and sizes, collecting data from assets in the field is a critical component of your operations—but it can be a chore. Without the right technology in place, data collection can be a very manual, time-intensive activity and a drain on your resources.

Thankfully, today’s advanced metering infrastructure (AMI) systems lift that burden from your workforce and collects near real-time information from your distribution system automatically, over the air and without hassle.

But AMI can be so much more than just an efficient data collection system.

With more frequent data from your service points, you can leverage it to provide new, interactive tools—like portals, smartphone apps and more—to your customers, giving them better insight into how and when they’re using water, what it’s costing them and how they can become better stewards of this precious resource. Our partners at WaterSmart Software have been doing exactly that for years—their software analyzes data from your AMI system and presents it in a clear, concise way to your customers to encourage engagement and conservation.

By adding sensors throughout the distribution system, you can leverage an AMI network to collect data about leaks, pressure, temperature and more. And with software like Itron Analytics, you can analyze that data and turn it into actionable insights to help you operate as efficiently and effectively as possible—making sure your workforce is spending time on the right activities at the right time, rather than guessing where a leak may be or manually collecting reads from a meter.

The City of Cotati, a joint Itron-WaterSmart customer, has begun leveraging their AMI to do more than just collect reads—they’re removing the guesswork with AMI. Watch the City’s story below to learn more.

AWWA Anaheim: Itron Highlights from the Conference & Exposition

The American Water Works Association (AWWA) Annual Conference & Exposition recently took place in sunny California. Approximately 11,500 water professionals descended upon the Anaheim Convention Center to learn about the latest water technologies and network with their industry peers. Within the shadow of Disneyland, AWWA was not to be outdone by the cast of Disney characters, introducing their own walking talking water drop, Eddy. Eddy made the rounds on the show floor, eliciting high-fives, selfies and laughs from the conference attendees. Another show highlight was the annual Tapping Contest, which puts water field crews from around the world up against one another to see who can tap a residential water line into a water main the fastest.
With the conference taking place in California, which is experiencing the worst drought in the state’s history, water management and conservation were top-of-mind to many, if not all of the conference attendees. Itron, a longtime member of AWWA and conference exhibitor, showcased its non-revenue water solutions and had many conversations with booth visitors on distribution leak detection and the benefits of Itron’s AMI solution offers, regarding water conservation and consumer engagement. Additionally, Itron Analytics was a focal point at the show and garnered quite a bit of customer interest in how it turns data into actionable intelligence to help optimize the delivery and use of water. Customers were also excited about Itron Total Services, Itron’s managed service offering and how it can streamline solution deployments and operations for utilities.
The AWWA Annual Conference & Exposition has always been an annual highlight for the Itron water team and this year’s conference was no different. We’re looking forward to seeing everyone next year in Chicago!

To learn more about AWWA Annual Conference & Exposition, please visit


By Peter Sanburn, Director of Corporate Marketing, Itron


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