At Itron, we strive to help create a more resourceful world—and that mission goes beyond partnering with utilities and cities. Through our Power Over Energy campaign—a social media energy literacy initiative backed by a coalition of business, nonprofit and government groups—Itron is helping educate consumers by increasing awareness about the impact of our current energy consumption and the benefits of energy efficiency, modernizing the electricity grid and deploying smart city technologies.

We are excited to announce that this impactful campaign just reached a milestone on its Facebook page, passing 1 million fans – a landmark achievement in the organization’s pursuit to raise awareness around the impact of energy consumption, the potential of innovative solutions and the benefits of creating change.

This organization uses Facebook to drive awareness through daily posts that feature an array of topics that educate and inform fans about energy topics, including:

  • The environmental impact of energy decisions
  • New energy innovations
  • The benefits of smart city technologies
  • Renewable energy breakthroughs and milestones
  • Energy conservation tips
  • Consumer research such as the 2017 Smart Cities Study

The campaign is backed by energy, government and environmental groups, including the U.S. Department of Energy and a number of other leading organizations that represent stakeholders from across the energy industry. Since its launch in 2013, Power Over Energy has driven exceptional follower growth, with fans in 45 countries as well as a global following on Facebook, Twitter, YouTube and Instagram.

To celebrate the milestone and recognize the followers who made it possible, Power Over Energy is debuting a commemorative poster that features a collage of the imagery from its creative campaigns over the past five years to illustrate the global reach of our energy choices and potential solutions. The commemorative poster can be downloaded – at no cost – at http://poweroverenergy.org.

To learn more about Power Over Energy and its mission, follow us here: https://www.facebook.com/poweroverenergy/.

Marina Donovan
Vice President, Global Marketing and Public Affairs - Itron
Marina Donovan has more than 20 years of global technology marketing and public relations experience with a background in data security, networking and mobile. She joined Itron as vice president of global marketing and public affairs in January 2018. Prior to joining Itron, she was vice president of marketing for Silver Spring Networks.